Klaviyo is an ecommerce email marketing platform that offers personalized emails, integration options, and data analytics. Its goal is to automate email marketing strategies, which is crucial in today’s business landscape. Email marketing remains a preferred communication method between brands and customers, and it provides an excellent return on investment, with a $44 return for every $1 spent, according to the Data & Marketing Association. Klaviyo can be an effective acquisition channel for small businesses, but with so many options available, it’s essential to understand how Klaviyo works and what it offers. Klaviyo marketing experts share the benefits, you can derive from Klaviyo:
Innumerable integration options
Klaviyo offers various integrations with various technologies that could be crucial to your marketing stack. It seamlessly integrates with popular platforms like AfterShip, WooCommerce, Shopify, Facebook, Salesforce Commerce Cloud, etc. By leveraging these integrations, you can access real-time data round-the-clock, enabling you to refine your personalized targeting capabilities. Plus, you don’t need to set up complicated code-based integrations, and there are no hidden fees. If you use software Klaviyo doesn’t currently support, you can use its open API to create your direct integration.
Comprehensive email workflows
Klaviyo provides email workflows triggered when a consumer takes a specific action. These sequences are customizable through templates, such as the “Welcome” series for new subscribers or the Cart Abandonment flow for potential lost purchases. Implementing these workflows can help you retain customers and prevent lost revenue. You can also leverage the platform’s reporting to segment your audience and target specific campaigns. For instance, identifying your most engaged customers, or VIP subscribers can help you build loyalty by offering them exclusive discounts and referral programs as a way of showing appreciation for their business.
Klaviyo now supports custom video embedding in emails, making it easier than ever to incorporate videos into your marketing campaigns. While video content is highly popular, only a quarter of brands are using it in their email strategies. Vidyard.com is a great tool to record and edit videos that can be added to your campaigns, providing a personal touch to your outreach efforts. Videos can help humanize your brand, build trust, and increase click-through and open rates. In fact, including the word “video” in the subject line can further boost engagement.
Klaviyo stands out from other marketing platforms by not only helping businesses create attractive emails but also providing rich ROI-based reporting. This reporting shows the direct transactions resulting from your email campaigns, assigning a clear dollar value to each email sent. With easy-to-use performance assessment tools, you can spend more time analyzing campaign results and creating precise emails. Plus, Klaviyo’s intuitive dashboard displays crucial metrics such as open rates, revenue generated, and click-through rates, giving you immediate access to your data. In today’s data-driven marketing world, Klaviyo’s user-friendly interface helps businesses make informed decisions for future campaigns.
Abandonment Cart Emails
As per MooseEnd, users abandon 69% of online carts. Although it can be frustrating to see customers abandon their carts, there is still potential to recover those lost sales. In fact, nearly 50% of abandoned cart emails are opened, with a higher click-through rate than standard emails. To seize these opportunities before they slip away, it’s crucial to have an effective cart abandonment flow in place. Fortunately, Klaviyo provides a variety of sample cart abandonment sequences that can be customized to align with your brand.