BESTCITYTRIPS
How to become famous? Some people think that success depends on luck, others know that it depends on hard work and opportunities. However, most of them don’t realize that success depends on how you promote your music and yourself.
No matter how hard you think about how to promote your music, you secretly hope that one day you will be discovered by a celebrity and that will be your way to the top. It happens sometimes. Ed Sheeran, for example, worked the streets of LA and tried to reach any open mics he could find. Then one night he was discovered by Jamie Foxx. Now his net worth is $110 million.
Read more: Digital Marketing Training in Warsaw
As Roosevelt said, “Keep your eyes on the stars and your feet on the earth.”
Dream big, but at the same time be armed with effective marketing strategies for your music promotion. Plus, if you don’t market your music, no one will know it exists. Music is your product. You are the creator and your goal is to sell your product. First of all, you need to learn how to create a marketing plan. Here are the first steps to do it:
Analyze the market. In your case, it’s the music industry. Identify your “competition” and what makes you different. This will be your unique selling proposition. See what your competitors are doing on Spotify and SoundCloud. If the artists have more followers in your genre, then start buying. Buy Spotify followers from trusted sources and gain more popularity by that way.
Define your audience. These are your potential fans. Depending on the genre of music, you need to characterize your target audience.
Establish your long-term and short-term goals. Are you planning to release a new album by the end of the year? Write down your goals and the steps to take to achieve them – a plan of action.
Create a budget for your music promotion. After determining your marketing strategies, you need to calculate the budget. How much money are you willing to pay to promote your music?
Create a Music Site
You can consider yourself a professional musician after building your first music site. Why do you need a site? It’s your online portfolio, where you showcase and sell your albums, display the dates of your events, and just tell your story. If you think it’s hard to build a website, we’ve got some great news for you. Use website builders with pre-designed, professionally designed templates to save you time and money. Once your site is ready, you can share it with your target audience, which is your potential.
Promote your music
With the help of digital technologies, it has become easier to reach your target audience. Music streaming platforms are a good example. There are many platforms like Bandcamp, Apple Music, Soundcloud, Spotify, etc. where you can upload your album, share your songs and see how people are reacting. But, of course, you have to choose wisely which platform to use. First of all, think about your target audience, which you have most likely successfully defined in your marketing plan. What platforms do they use? If your potential fans are using Spotify, your music should be added to it. Also, you need to take into account the capabilities and features of these platforms. If you’re happy with the terms, go ahead and share your music.
