Billboards have been around since the 1800s, and advertising has become a big business in recent years due to all the available mediums. Billboard advertising is one-way companies can push their products and services further than just through TV and radio ads or print materials.
As a result of this ever-changing world, many businesses are exploring new avenues for advertisement, such as billboard advertising. In this article, you will go over what billboard advertisements are, how they work, and provide some useful tips for beginners who want to get into the field.
Consider its location:
When looking for a billboard advertisement, you may be tempted to choose the one with the most visibility. Billboards in well-known places indeed have more exposure, but it is essential to consider the location of your billboard when choosing where it’s placed. Most people associate billboards with highways, busy city streets, and even schools. Still, they are also located at airports and other public buildings, leading to lower advertising costs.
Other factors include a location near bus stops or train stations, near stadiums or universities, or in areas where people go for leisure activities such as shopping malls or movie theatres.
Find out how much it costs:
The cost of the advertisement should be in line with what it will be worth to your target audience. Therefore, before hiring an advertising agency or an artist, you should conduct a market analysis to determine what your target audience wants to get accurate pricing.
The second aspect that makes up the total cost of a billboard advertising campaign is upkeep and maintenance. A good rule of thumb is that for every $1,000 you spend on your billboard advertising campaign, you should expect to pay about $200 in maintenance and upkeep every year. So, for example, if your company budgets $1,000 per month for a billboard advertisement, you can count on spending about $200 in upkeep and maintenance every month.
How do they work?
Billboard advertisements are not just limited to billboards or highway signs. Many businesses find the best way to advertise is through outdoor displays like those seen at bus stops, train stations, or even airports. Outdoor advertising allows the end user to learn more about your product by looking at it as they go along their regular route. Therefore, it can be very effective if you want customers to know about your product and visit your establishment.
For example, the time of day is essential, primarily if it is located near a school or university. This advertisement is seen by many children playing outside on their way to school or back home on the way home.
Make it interactive:
Many billboards contain interactive advertisements designed to be seen by the end user as they look at a particular product. For example, if you want people to know about your new gourmet burger, you could put an ad up which includes a video clip of some people enjoying their fresh burgers and trying different toppings. It is an effective way to advertise your product and can be used for other effects besides your burgers.
Make it bold and simple:
A billboard advertisement can be very effective if you can be bold and straightforward when designing the ad. For example, showing a picture of a burger, fries, and beer with a catchy slogan such as “Top Notch Burgers” is an excellent way to grab the attention of the people who drive or walk by your billboard. Another thing that makes an advertisement effective is simplicity. The best ads are usually just pictures with a few words that clearly describe what you have to offer without overwhelming the end user.