There are many reasons why people would prefer whisky over rum, especially in New Zealand. The factors that affect this preference include taste, tradition, and variety. If you’ve heard of whisky in NZ, it’s likely for one of two reasons: either you’re a fan of the beverage yourself or noticed its prevalence in local culture.
Whiskey has been produced in New Zealand since 1835 when James Busby brought over two stills from his home country England. After the locals tasted this beverage, they fell in love with it. Thus started the long history of whisky production in New Zealand. Manufacturers started making their own recipes for whiskies and started inventing new varieties.
What sets whisky apart from other liquors is that it can be enjoyed neat or on the rocks, while rum is typically mixed into cocktails like daiquiris and mojitos (or used to make tiki drinks). Many people like the clean taste and burning sensation that whisky gives when consumed neat.
The popularity of whisky
Because it tastes better
For starters, whisky has more flavours than any other alcohol. There are hundreds of types of whiskies; each has its distinct taste profile—and each blend has its complexity. Rum is less refined: it’s typically made from molasses or sugar cane juice rather than grain mash, which means you’ll get more sugar in your glass (and, therefore, more sweetness).
Whisky is made from various grains, and rum is made from sugar cane. There are multiple whisky-making processes throughout the world, which means there are many different types of whisky to choose from.
Whiskies can be divided into different categories based on how they were aged: single malt scotch, blended scotch (blends are typically cheaper), grain whiskey (made with corn), blended grain whiskeys (made with corn), etc. Each manufacturer of whisky in NZ focuses on creating unique flavours by adding ingredients like spices/herbs or fruit juices during fermentation.
There are strong cultural traditions surrounding whisky and rum, so it’s not surprising that people gravitate toward one over the other. Whisky has a long history in Scotland, Ireland and England, where distillation methods were first developed. Rum became popular in the Caribbean with European settlers (who brought sugarcane to make it) and indigenous peoples who had been making it for centuries before Europeans arrived. Both beverages are distilled from sugar cane juice or molasses (as well as grains), but they mature differently: Whisky must be aged at least three years; rums generally spend less time in oak barrels.
Both drinks have a rich history that dates back hundreds of years!
Different cultures prefer different things.
Many cultural differences between countries explain why some people prefer whisky and others rum.
For example, New Zealand has a history of distilling whisky but not rum. In contrast, countries such as Jamaica and Trinidad have a strong tradition of distilling rum but no natural account of distilling whisky.
People like what they like.
People’s taste in beverages is often very subjective—and it’s hard to argue with someone else’s preferences. While some people prefer whisky over rum, others prefer the opposite. The factors that usually affect a person’s preference for alcohol include its taste, age, distillery process, manufacturing country, flavour(in the case of spiced alcohol), etc.