Summary: You need an influencer marketing dashboard to control your campaigns. A dashboard is like a tool that can help in monitoring your campaigns in a hassle-free manner.
If you go through an Influencer Marketing Blog, you will understand the advantage of involving an agency in the job. You as an advertiser want to connect to key people that can connect you to your targeted audiences. If you have an agency mediating between you and the brand ambassadors, it will be a big help.
So, should you involve an agent for the job?
For example, take YouTube which is the largest video sharing platform where you can share lengthy videos like reviews, demonstrations, and education on how your business works. Also, you can find YouTubers with plenty of subscribers that could be your potential customers.
You can work with YouTubers with large followings, but you will need an influencer marketing dashboard to keep an eye over the YouTubers working for your brand. Also, there are many things to look into before you join hands with a key person claiming to be a real influencer with a large following of millions or more.
Fake Follower Check
It could be surprising to you but true that many influencers try inflating the numbers of their followers by adding fake followers. They create accounts using fake names and then add those names to their profiles as their followers. You need to check the followers of the YouTubers you want to join hands with. Here an advertising agency can help.
If you read influencer marketing blogs, you will come to know that marketing agencies have the tools needed to check fake followers. So, if you are working with an agency, you don’t have to worry about checking followers of YouTubers. The agency will connect you to the YouTubers that can connect you with the targeted audiences.
Checking Engagement Rate
Another big factor to consider about a YouTuber is his engagement rate. It is the rate of keeping the subscriber engaged. And it is needless to say that you should involve a YouTuber with a large following and a high rate of engagement. And you will agree that an advertising agency can do a better job. The agency will give you all the necessary details about YouTubers you can join hands with.
An Influencer Marketing Dashboard is like a tool with which you can steer your social media marketing to succeed. The dashboard would show how are your YouTubers doing and whether you should continue with YouTube marketing or switch to another media like TikTok or Instagram.